6. Third-party Tracking Macros¶
Introduction¶
Third-party tracking macros are supported for Event Image Pixels, Click-to-Action URL, and VAST URL
Macros¶
Macro |
Path in OpenRTB |
Description |
|---|---|---|
[CAMPAIGN_ID] |
MetaX Campaign ID. |
|
[DEAL_ID] |
MetaX Deal ID. |
|
[CREATIVE_ID] |
MetaX Creative ID. |
|
[ADVERTISER_ID] |
MetaX Advertiser ID. |
|
[PUBLISHER_ID] |
MetaX Publisher ID. |
|
[AUCTION_ID] |
BidRequest ID. |
|
[APP_NAME] |
app.name |
App name. |
[APP_DOMAIN] |
app.domain |
App domain (for example, myapp.site.com) where the impression will be shown. Set as the referrer domain on the impression if available. |
[BUNDLE] |
app.bundle |
App bundle or package name (e.g., com.foo.myapp). This is intended to be a unique ID across multiple exchanges. |
[LANGUAGE] |
device.language |
Device language using ISO 639-1 standard. |
[DEVICE_MAKE] |
device.make |
Device make (e.g., “Roku”). |
[DEVICE_OS] |
device.os |
Device operating system (e.g., Android, Roku OS, IOS, Linux, Windows). |
[DEVICE_MODEL] |
device.model |
Device model (e.g., “DVP”). |
[IFA] |
device.ifa |
The “identifier for advertising” is an unhashed device ID sanctioned for advertiser use. |
[IFA_TYPE] |
device.ext.ifa_type |
Identify the source of the IFA, whether that is device-generated or whether it is a publisher-provided IFA, or a temporary/session IFA. https://github.com/InteractiveAdvertisingBureau/openrtb/blob/main/extensions/community_extensions/ifa_type.md |
[COUNTRY] |
device.geo.country |
Country code using ISO-3166-1-alpha-3 (e.g., “USA”). |
[COUNTRYALPHA2] |
Country code using ISO-3166-1-alpha-2 (e.g., “US”). |
|
[REGION] |
device.geo.region |
Region code. |
[STARTDELAY] |
imp.video.startdelay |
Start delay in seconds for the video impression. |
[PLCMT] |
imp.video.plcmt |
Placement type for the video impression. where 1 = Instream, 2 = Accompanying Content, 3 = Interstitial, 4 = No Content/Standalone. |
[CONTENT_CAT] |
app/site.content.cat |
IAB content categories for the presented video content. See Category Type. Separate multiple categories with commas. For example, content_cat=IAB1-3,IAB2-4. |
[CONTENT_LEN] |
app/site.content.len |
Length of content in seconds; appropriate for video or audio. |
[CONTENT_TITLE] |
app/site.content.title |
Video content title. Examples: Search Committee. |
[CONTENT_GENRE] |
app/site.content.genre |
Genre that best describes the content. e.g., rock, pop, etc. |
[CONTENT_SERIES] |
app/site.content.series |
Content series. e.g., The%20Office. |
[CONTENT_RATING] |
app/site.content.contentrating |
Content rating. e.g., MPAA. |
[CONTENT_CHANNEL] |
app/site.content.channel.name |
Content channel name that an ad will be displayed on. |
[CONTENT_NETWORK] |
app/site.content.network.name |
Content network name. A Network is defined as the parent entity of the Channel. |
[RANDOM] |
A random string to avoid browser caching. |