User Object

Note

Fields marked with asterisk (*) are optional.

Parameter

Type

Description

id*

string

Unique Metax ID of this user, for example, “252eb154-b3e5-473f-bad8-9b6d7f8646e5”.

buyeruid*

string

The Buyer user ID as mapped by Metax for the DSP. The User ID can be a maximum of 50 characters.

keywords*

string

Comma separated list of keywords, interests, or intent, for example, Cars, sports, vacation.

yob*

string

Year of birth as a 4-digit integer, for example, 1977.

gender*

string

Specifies the user gender, for example, “F”. “M” = Male. “F” = Female. “O” = Known to be other, or omitted if unknown

data*

array of objects

Additional data. Each data object represents a different data source, for more information, see the Data Object section.

User Object Example

{
  "user":{
    "id":"45asdf987656789adfad4678rew656789",
    "buyeruid":"1234567890",
    "keywords":"sports, entertainment",
    "yob":1976,
    "gender":"F",
  }
}