User Object¶
Note
Fields marked with asterisk (*) are optional.
Parameter
|
Type
|
Description
|
---|---|---|
id* |
string |
Unique Metax ID of this user, for example, “252eb154-b3e5-473f-bad8-9b6d7f8646e5”. |
buyeruid* |
string |
The Buyer user ID as mapped by Metax for the DSP. The User ID can be a maximum of 50 characters. |
keywords* |
string |
Comma separated list of keywords, interests, or intent, for example, Cars, sports, vacation. |
yob* |
string |
Year of birth as a 4-digit integer, for example, 1977. |
gender* |
string |
Specifies the user gender, for example, “F”. “M” = Male. “F” = Female. “O” = Known to be other, or omitted if unknown |
data* |
array of objects |
Additional data. Each data object represents a different data source, for more information, see the Data Object section. |
User Object Example¶
{
"user":{
"id":"45asdf987656789adfad4678rew656789",
"buyeruid":"1234567890",
"keywords":"sports, entertainment",
"yob":1976,
"gender":"F",
}
}