Site Object

Note

Fields marked with asterisk (*) are optional.

Parameter	Type	Description
publisher	object	Publisher object, for more information, see the Publisher Object section.
id	string	An exchange specific identifier comprised of the Supplier’s exchange name, and the target site ID appended following an underscore. For example, if a Supplier such as Rubicon sends a bid request for site ID “123”, the field becomes “rubicon_123”.
name*	string	Site name (may be masked by publisher request), for example, “Test Site”.
domain*	string	Domain of the site, used for advertiser side blocking. “testsite.com”.
content*	string	Passes the content object, see the Content Object section for details.
cattax*	integer	The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed.
sectioncat*	array of strings	Array of IAB content categories that describe the current section of the site. The taxonomy to be used is defined by the cattax field.
pagecat*	array of strings	Array of IAB content categories that describe the current page or view of the page. The taxonomy to be used is defined by the cattax field.
cat*	array of strings	Array of IAB content categories for the site. [“IAB1”, “IAB2-3”].
page*	string	URL of the page where the impression will be shown. “http://testsite.com/main.asp”.
ref*	string	Referrer URL that caused navigation to the current page, for example, “http://testsite.com/main.asp”.
privacypolicy*	integer	Indicates if the site has a privacy policy. 0 = No 1 = Yes.
mobile*	integer	Mobile-optimized signal. 0 = No 1 = Yes.
keywords*	string	A comma separated list of keywords about the App, e.g “news, weather, sports”. Only one of keywords or kwarray should be passed.
kwarray*	array of string	An array of keywords about the App, e.g [“news”, “weather”, “sports”]. Only one of keywords or kwarray should be passed.
inventorypartnerdomain*	string	A domain to be used for inventory authorization in the case of inventory sharing arrangements between a site owner and content owner.
ext*	object	Site extension object.

Site Object Example

{
  "site":{
    "id":"abc35123",
    "name":"Site ABCD",
    "domain":"siteabcd.com",
    "cat":[
      "IAB2-1",
      "IAB2-2"
    ],
    "page":"http://siteabcd.com/page.htm",
    "ref":"http://referringsite.com/referringpage.htm",
    "privacypolicy":1,
    "ext":{
      "inventorypartnerdomain":"examplepartnerdomain.com"
    },
    "publisher":{
      "id":"abc2345",
      "name":"Publisher A"
    }
  }
}