User Object

Note

Fields marked with asterisk (*) are optional.

Parameter	Type	Description
id*	string	Unique Metax ID of this user, for example, “252eb154-b3e5-473f-bad8-9b6d7f8646e5”.
buyeruid*	string	The Buyer user ID as mapped by Metax for the DSP. The User ID can be a maximum of 50 characters.
keywords*	string	Comma separated list of keywords, interests, or intent, for example, Cars, sports, vacation.
yob*	string	Year of birth as a 4-digit integer, for example, 1977.
gender*	string	Specifies the user gender, for example, “F”. “M” = Male. “F” = Female. “O” = Known to be other, or omitted if unknown
eids*	array of objects	Contains the Extended identifiers object, see the Extended Identifiers section for details.
data*	array of objects	Additional data. Each data object represents a different data source, for more information, see the Data Object section.

Extended Identifiers

Parameter	Type	Description
source	string	Source or technology provider responsible for the set of included IDs. Expressed as a top-level domain.
uids	array of objects	Passes the User IDs matched from the given provider.

uids Object¶

Parameter	Type	Description
id	string	The User ID with this provider.
atype	integer	Passes the User IDs matched from the given provider.

User Object Example

{
  "user":{
    "id":"45asdf987656789adfad4678rew656789",
    "buyeruid":"1234567890",
    "keywords":"sports, entertainment",
    "yob":1976,
    "gender":"F",
  }
}