Abbreviation & Glossary

CMS: Campaign Management System.

Impressions: Number of times the ad was viewed.

VTR: View Through Rate, Percentage of impressions that completed 100% of the video ad.

VCR: Video Complete Rate, Formula: VCR = Video watched time/Video available time.

Spent: Spent is the advertiser cost, Formula: Spent = Impressions*eCPM/1000

eCPM: eCPM stands for ‘effective cost per mile’ and describes the ad revenue generated per 1,000 ad impressions.

Clicks: Number of times the viewer clicks on the ad

CTR: Click Through Rate, the percentage of times an ad is clicked after it’s been viewed. Formula:CTR=(clicks/impressions)*100%

Viewabilty: Percent of viewable impressions

Placement: Inventory classification for the impression. Types include In-Stream Video, Power on Video, Power on Static, Power off Video, In-app Banner, Homepage Banner

Brand: The Device Brand which the ad was viewed (example: LG, TCL, Samsung).

Category: Category of the content which the ad was viewed.

Appname: The app which the ad was viewed.